Ypulse Essentials: Smokey Turns 65, ‘Vibe’ Folds, UK Kids Chide iBores
'Get Your Smokey On' (just in time for 4th of July weekend, a new multi-platform campaign celebrates the wildfire prevention spokesbear's 65th birthday. Plus, an "edgy" PSA about seat belt safety debuts in Iowa) (Cynopsis Kids) (The Des Moines Register) - 'Vibe' folds (after 16 years, the mainstream hip-hop/R&B magazine and site shutters, leaving a gap in the urban market and on newsstands) (MTV News) - Turner sells ads for specific shows (versus networks, in order to target the y Click here to read more